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STRATEGIC INSIGHTS
ELEVATE YOUR BRAND + BUSINESS


TOP BRANDING AND DESIGN TRENDS FOR 2025
In the ever-evolving landscape of branding and design, staying ahead of the curve is essential. As we navigate through 2025, several key...
2 min read


WHY MOTION IS THE MAGIC TOUCH YOUR MARKETING IS MISSING
Let’s be real, how often do you stop scrolling for a plain image these days? Not often, right? In today’s digital playground, motion is...
2 min read


THE FUTURE OF BRANDING: CONNECTING IDEAS FOR LASTING IMPACT
Brands that thrive are those that master the art of connecting diverse ideas. Steve Jobs exemplified this by immersing himself in various...
2 min read


CELEBRATING 5 YEARS OF STRATEGY, CREATIVITY, AND PURPOSE
We blinked… and suddenly we’re celebrating FIVE YEARS of Impackedful, a milestone that feels both surreal and deeply fulfilling. What...
2 min read


THE POWER OF BRAND PURPOSE: MORE THAN JUST A MISSION STATEMENT
In today’s fast-paced market, standing out isn’t just about having a great product or an eye-catching logo. It’s about purpose. We’re...
2 min read


REBUILDING RECOGNITION: HOW WE HELPED TEMPEXPERTS REFRESH THEIR BRAND POSITION
What happens when a brand outgrows its image? That was the challenge TempExperts faced after a decade in the staffing industry. Despite...
1 min read


WHY BRAND CONSISTENCY IS NON-NEGOTIABLE IN TODAY'S MARKET
Imagine this: You’re scrolling through Instagram, and you see a post with vibrant golden arches. Instantly, you know it’s McDonald’s. Or...
3 min read


DAY 9 & 10: TRAVELING HOME
Our team had a six-hour drive to the airport, with stops along the way, including a glassblowing shop, an Azul stop (a gas station with...
2 min read


DAY 7 & 8: OFF THE GRID
Nick kicked off the morning with a great devotional about friendships rooted in Christ after breakfast. We then packed up the trailer and...
4 min read


DAY 6: CHICKEN DAY AT MAKHOLWENI
Zoey kicked our day off with a devotion on compassion—a perfect one for this Valentine’s Day! If you asked anyone on the team, they would...
3 min read
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