UNLEASHING CREATIVITY FOR A CAUSE • UNLEASHING CREATIVITY FOR A CAUSE • UNLEASHING CREATIVITY FOR A CAUSE • UNLEASHING CREATIVITY FOR A CAUSE • UNLEASHING CREATIVITY FOR A CAUSE • UNLEASHING CREATIVITY FOR A CAUSE • UNLEASHING CREATIVITY FOR A CAUSE • UNLEASHING CREATIVITY FOR A CAUSE •
PROJECT OVERVIEW
-
Brand: Dallas Fort Worth Retail Executives Association (DFW-REA)
-
Industry: Nonprofit Association / Retail, Restaurant & Hospitality
-
Project Type: Brand Strategy, Visual Identity, Brand Guidelines, Social Media Templates, Email Graphics, & Website Design Assistance
The Challenge
DFW-REA needed a visual refresh. The existing logos and brand assets felt outdated and lacked consistency across touchpoints, making it difficult for the association to stand out or be easily recognized by its target audience.
Without a cohesive visual system, the brand struggled to engage modern retail leaders, maintain uniformity across events and digital platforms, and clearly signal the caliber of executives and content the association represents.
The Solution
Impackedful Creative led a visual refresh focused on clarity, consistency, and recognition. We developed a cohesive brand system designed to modernize DFW-REA’s presence while preserving its credibility within the retail executive community.
The updated identity introduces a refined logo system, a disciplined color palette, and clear typography to create uniformity across digital, event, and promotional touchpoints. This cohesive approach helps DFW-REA show up with confidence, strengthen audience recognition, and better engage the next generation of retail leaders while remaining rooted in executive-level relevance.
