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UNLEASHING CREATIVITY FOR A CAUSE • UNLEASHING CREATIVITY FOR A CAUSE • UNLEASHING CREATIVITY FOR A CAUSE • UNLEASHING CREATIVITY FOR A CAUSE • UNLEASHING CREATIVITY FOR A CAUSE • UNLEASHING CREATIVITY FOR A CAUSE • UNLEASHING CREATIVITY FOR A CAUSE • UNLEASHING CREATIVITY FOR A CAUSE •

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PROJECT OVERVIEW

  • Brand: Next Mile M&A (Powered by Black Belt TC)
     
  • Industry: Transportation & Logistics / Sell-Side M&A
     
  • Project Type: Brand Identity, Visual System, Strategic Positioning, Brand Guidelines, & Creative Direction for Website
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The Challenge

Next Mile was entering a new phase, moving away from a legacy identity that no longer reflected the depth of expertise, professionalism, and trust they bring to transportation-focused M&A.
 

The brand needed to establish authority with a new name among national firms while still feeling personal, human, and deeply aligned with the emotional weight owners experience when preparing for a life-changing exit.

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Next Mile Brand Guidelines .png

The Solution

Impackedful Creative created a brand system rooted in guidance, clarity, and confidence. Strategy and design focused on reflecting both the operational expertise and emotional intelligence Next Mile brings to every engagement.

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Through intentional visual language, refined typography, and a symbolic logo system, the new identity positions Next Mile as a steady guide helping transportation owners move through the exit process with trust, clarity, and purpose.

READY TO BUILD UP YOUR BRAND?

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