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PROJECT OVERVIEW
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Brand: Pivot Right
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Industry: Workforce Transitions / Outplacement & Talent Mobility
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Project Type: Naming, Brand Strategy, Visual Identity, Messaging, Brand Guidelines, Website Design, Social Media Templates, & Sales Tools
The Challenge
Pivot Right needed a brand foundation as a startup that could break away from traditional, corporate-heavy approaches and clearly communicate empathy, momentum, and real-world results without losing credibility with enterprise employers.
The challenge was to balance compassion with professionalism, and emotion with execution, in a space defined by uncertainty and stress.
The Solution
Impackedful Creative developed a human-centered brand system designed to bring calm, clarity, and forward motion to moments of disruption. Strategy focused on positioning Pivot Right as both a trusted employer partner and a steady guide for individuals navigating career pivots.
Through intentional messaging, a modern visual identity, and a symbol rooted in guidance and momentum, the brand reinforces Pivot Right’s promise: turning workplace disruption into purposeful next steps—handled with integrity, responsiveness, and care.
