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REBUILDING RECOGNITION: HOW WE HELPED TEMPEXPERTS REFRESH THEIR BRAND POSITION

  • Reden Gayle Acleta
  • Apr 2
  • 1 min read
Yellow text on black reads "TEMPEXPERTS CASE STUDY." A black-and-white building appears to the right. Text below explains a brand refresh.

What happens when a brand outgrows its image?


That was the challenge TempExperts faced after a decade in the staffing industry. Despite being a trusted name, their branding no longer reflected their full range of services, competitive strengths, or innovative approach.


They needed more than a logo update. They needed a strategic brand refresh.


THE CHALLENGE:

  • A brand identity problem – The name “TempExperts” limited their perceived expertise.

  • Dated visuals & messaging – Lack of differentiation from competitors.

  • Missed market opportunities – Struggled to attract higher-tier clientele.


OUR SOLUTION:

Refreshed Brand Strategy & Market Positioning


📌 Conducted in-depth market research to identify brand gaps and opportunities.

📌 Developed new messaging frameworks to clarify their full range of staffing solutions.

📌 Created a modernized logo suite, typography, and color palette to align with their market positioning.

📌 Designed cohesive marketing collateral (business cards, salary guide, social media assets).


TEMPEXPERTS'S BRAND KIT & VISUAL IDENTITY

Brand style guide with logos, colors, fonts (Montserrat), and icons of TempExperts. Includes visual inspirations and refreshed asset examples.
Laptop and phone screen showing a staffing website with text "Staffing Made Simple" on a blue background. Images of professionals visible.

THE RESULTS:

✅ 116.3% increase in LinkedIn engagement

✅ Improved market perception & stronger customer trust

✅ A brand that reflects their expertise beyond temporary staffing


READ ABOUT THE TRANSFORMATION IN ACTION!

Download the full case study to discover how we helped TempExperts refresh their brand, elevate their market presence, and drive real results.

TempExperts case study cover on black background with text: "READ THE CASE STUDY TO SEE THE FULL IMPACT." Features a building and person.

Ready to take your brand to the next level? Book a discovery call with Impackedful Creative today, and let’s start building something beautiful together!

 
 
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