VITAL APPAREL

OBJECTIVE:

Increase online sales and customer retention through targeted digital ads.

CHALLENGE:

Low return on ad spend and difficulty reaching their ideal customer profile.

SOLUTION:

Developed a Meta Ads strategy using dynamic product ads, seasonal content, and customer lookalike targeting.

IMPACT:

- 3.5x blended ROAS
- 39% increase in conversion rate
- 14% increase in average order value over time
- 113% increase in order over time