VISUAL BRAND STRATEGY
LAY A SOLID FOUNDATION
BUILD A STRATEGIC BRAND
Your brand is more than just a logo. A brand identity consists of a cohesive set of visual elements that help set the tone for how your brand is perceived and recognized. Your brand identity is ultimately built to attract your target audience, set you apart in a competitive market, and communicate your purpose, values, and mission. We will help you set the foundation to showcase your business for years to come with confidence and stand-out visuals.
HELLO BRAND RECOGNITION
EXPLORE WHAT'S INCLUDED
WHAT TO EXPECT
THE PROCESS
ENQUIRE + DISCOVER
Ready to invest? Start the conversation by booking a discovery call to explore how we can partner on the development of your brand.
After connecting on a call, we will follow up with a custom proposal that outlines how we will help you achieve your brand goals and achieve ROI.
01
INVEST + ONBOARD
Upon completion of signing your contract and paying your deposit, we will send an invite to your inbox with access to a custom client portal. This portal is built to help you track your project’s progress, stay organized, and communicate without losing conversations in the inbox. You will then be assigned an onboarding document to complete that will provide us with all the details needed to tackle your project.
02
STRATEGIZE + RESEARCH
Before we move onto designing, we will dive deeper into your brand’s foundation through a brand strategy session and then conducting our own research post session. This helps create clarity and understanding behind who you are as a brand, how to best showcase your unique value to your ideal target audience, and how to optimally help you reach your business goals.
03
DESIGN + REVISE
We will apply our findings to crafting designs backed by strategy and built to help you positively impact your bottom line. You will be provided the opportunity to suggest any revision requests to ensure your project concepts are good to go before we move onto exporting all your final files.
04
TRAIN + IMPLEMENT
Once everything is complete, we will hop on a recorded call to hand you over all your final files and train you in on how to put them to use. Recording our call allows you to reference back to the video at any point of time. Our goal is to equip you with all you need to effectively and confidently implement your new tools.
05
MAKE AN IMPACT
In addition to impacting your business with your new project concepts, we’ll tie your business to impacting the greater good by donating a portion of the profits to feeding hungry bellies. We’ll provide food and more leaving people saying, “I’m packed full.”
06
WE HAVE THE ANSWERS
HAVE SOME QUESTIONS?
It varies based on deliverables and your responsiveness, but typically a branding project takes 2-3 weeks and a website project takes about 4-6 weeks. Need something sooner? We are happy to offer a rushed rate to help you meet your deadline.
ANSWER:
By believing brands aren’t cookie cutter, we custom quote our services to best align with a business's specific needs.
ANSWER:
We sure do! We break our projects into monthly or biweekly payments based on the project timeline. Your first payment is due upon signing your contract and officially booking your project.
ANSWER:
Consistency is crucial for establishing a recognizable and reliable brand presence across various marketing platforms, including your website, social media, print materials, and other mediums. Setting standards and rules through a brand guide ensures uniform usage of brand assets such as the logo, typography, and color. This consistency aids in creating cohesive materials, and maintaining brand identity without stifling creativity while offering essential tools for you, your team, and anyone representing the brand to uphold its cultivated image.
Recognizability is enhanced when a brand remains consistent across all platforms, enabling quick identification by the target audience within moments. Establishing clear rules and guidelines avoids confusion, which creates a smoother learning process for understanding and executing the brand image. Building a brand image is a gradual process, yet it can be swiftly compromised. A brand guide serves as a safeguard, helping to preserve the quality and integrity of the brand image.
ANSWER:
Think about how many places and use cases you will have for your logo. Odds are, one logo isn’t going to cut it. You need multiple variations so you can prepare your brand’s visual presence to be equipped for every touchpoint. In addition, you need brand colors and fonts to really help build trust between your business and your potential customers. A strong brand doesn't just have one logo; it has a whole identity backed by strategy that leads to recognition when implemented consistently.
ANSWER:
WORDS OF IMPACT
"I would highly recommend Impackedful to anyone who has a new brand they want to come to life or an existing brand that may need a revamp. They researched the competition before suggesting colors and fonts to incorporate and were patient with teaching me how to use the new creative design elements along the way. I have loved my experience working with Impackedful!"
WORDS OF IMPACT
“I had such an amazing experience working with Impackedful. It is hard to find time as an entrepreneur to build the foundation of a brand while also building a business. The Impackedful Creative process helped me bring my vision to the next level. Impackedful raised the bar for me to think bigger as a business owner. Working with them brought new ideas that resulted in a strategic brand and website that I am so proud to share.”
WORDS OF IMPACT
“'Natalie at Impackedful has changed the course of my business. She is truly a talent in branding and marketing, as well as operations and systems. I am so grateful for her support in helping me stand up the right types of marketing and operational approaches that ensure I am focusing on what matters most. She has become an integral extension of my organization, providing not just tactical support, but strategic insights. Natalie leads with curiosity and integrity, and her work is always of the highest caliber. I trust her intrinsically with my business, and I therefore refer her to all of my clients. If you are in need of a top-notch marketing professional, look no further. Impackedful is a game changer!”
WORDS OF IMPACT
“'I’m a big believer in investing in quality. The branding, graphic design, and thoroughness I received from Impackedful was top tier. Impackedful was very thorough from beginning to end and was always attentive to my vision for my business. They truly brought to life exactly what I was looking for and more."
WORDS OF IMPACT
"Looking at where we ended up compared to where we started, I'm so amazed at the brand that was built. I didn't really know what I wanted when I came to Impackedful, just that I wanted to grow my business. Natalie helped create a beautiful website, logos, and visual assets for my small business that I would not have been able to do on my own. Highly recommend Impackeful to any business owner looking to level up.”
WORDS OF IMPACT
"Where do I even start?! I had a vision that I couldn’t quite articulate. After speaking with Natalie at Impackedful one time, she was able to create my brand and website while surpassing every expectation. She chose colors, fonts, literally everything. I love it all! It resonates with me and my audience. Impackedful is extremely talented and I couldn’t be happier with their work!"
